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In today’s digital era, where humans produce close to 2.5 quintillion bytes of data every day, dirty data is a concern for businesses irrespective of size and industry.1 This is because any organization that handles duplicate, inaccurate and outdated information will have to deal with consequences such as: Ineffective marketing efforts Most businesses these days Continue reading "The Role Deduplication Plays in a Data Cleansing Strategy"
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